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The health products market prospects franchise chain
Market opportunity history has experienced four revolution: Agriculture - industrial - business - network. Many people took advantage of the opportunity for, the revolution in the current and previous to seize the opportunities and accumulated wealth. Now, the developed countries in Europe and America are being interpreted fifth revolution - the health industry! The United States in the early 1990s, the nutritional supplement products for the market of about 10 billion US dollars, to 10 years after the beginning of the 21st century has reached 100 billion US dollars. European and American families will be healthy this is the most important wealth in person or by the professional management of the health care institutions.
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In China, health products nutritional supplement products for the market has just begun. Who now engaged in health care products health industries, and establishing a solid terminals, has good brand services, the accumulation of vast number of consumer groups and have been managing the health, wealth will become the fifth wave to the harvest.
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The source of the Shenzhen Municipal Culture and Sport Biotechnology Limited headquarters to ensure that every health products store market space and rapid development. Health products franchisee in accordance with corporate headquarters and the source of Kang provided health products marketing management program after one year, without any economic benefit, the company would send the market supervision division headquarters to assist the door, if not alter operating conditions improve performance, the headquarters will be joined to ensure that the interests of the premise, mentioning a thorough, proper transfer or acquisition proposals to help you withdraw from the chain security system.
Joining policies health products
Kang healthy nutrition Monopoly open source simple diverse forms can be run along the street facade store, a store can open shop, or in large shopping malls, supermarkets, communities and other places, and opening up certain areas of Monopoly, its viability and sustained profitability for the current business models are rarely seen. Macro-control health care products for the market to prevent market disorder health products vicious competition, and the source of Kang corporate headquarters will strictly enforce the "limit cooperation, regional effective protection, the sharing of resources," and join policy DEDECATES launched the "single-shop monopoly, the exclusive agent" for both investment patterns dealers free choice headquartered at the same time health care products based on different levels of the market, develop the following corresponding health products market for investment protection and health policy program:?
Single-mode shop Monopoly:
According to the discretion of county-level city in a 2-3 home general, the city can be developed to level 3-5 home health products stores, the provincial capital city general store 10-15 home health care products, places will be up.
Acting exclusive mode:
Divided into county agents, and agent-class city, the provincial capital city agents three levels, with the area under the jurisdiction but excluding counties
Health products investment patterns
Store shop:
In large shopping malls, supermarkets, drug stores, high-end clubs, and other places, and opening up certain areas of Monopoly, with headquarters guidance Ala. According to the popular commodity market sales mainly to seemingly fine;
Basic shops:
Lots in the community, set up an independent facade, with an area of about 4-10 m2 to enrich products, refined service and convenient way to purchase seemingly; If clubs, the direct marketing, tourism professionals shop
Image stores:
In downtown, walking Street, the Town Square in a bustling business district, with an area of about 30 m2, supported nutrition and health experts and health testing equipment, to provide consumers with comprehensive health testing, counseling, according to the physical condition of customers, and recommend to their customers different nutritional composition to a comprehensive range of services, professional image, a visionary momentum strong impact the local market, led the local consumer trends and access to brands economies of scale;
Exclusive Agent:
1, in the exclusive agent within the region, offered a number of shops belonging to their own store, the basic image of shops and stores;
2, the agent in the region there are plans to develop chain stores, brand cooperation collect fees, access to products profit;
3, the agent in the region will carry out wholesale marketing, or do group sales orders;
4, the completion of the contract period if the excess sales tasks, can once again enjoy the cool Headquarters Award;
Health conditions for joining
In order to more quickly series will be Australian Bureau nutritional health products into health products markets, reduce intermediate links, and give better play to health products franchisee initiative, the Australian Bureau of marketing for the future of the system to create conditions to establish and perfect, we joined in 2007 health products will mainly face has certain economic strength, with independence the vision recognition by the Australian marketing and brand positioning ideas with a certain market experience, and marketing networks for capacity-building organizations and individuals. Various sales excellence will be included in the Company's health products marketing network for the company at any time in healthy nutritional health products marketing to create a new model for health care products and display their talent franchisee for profit opportunities.
Health care products, health products joined to the eligibility requirements:
Age is over the age of 18 Chinese citizens;
To accept and agree that the understanding of the contemporary health products market prospects and healthy industrial advantages;
A strong entrepreneurial spirit, have some business background and operating experience;
The nutritional health products with the unique capacity to understand, agree on earth healthy business philosophy;
They have a certain level of financial strength, a legitimate funds, funds with good credit;
Have good social relations and inter-personal capacity;
Joining procedures health products
Advisory: Telephone network or landing understanding "Shenzhen Kang nutritional health products and the source of joining" the details of cooperation
Applications: submitted by fax or online application form, with the Headquarters Department of interaction and exchange between China Merchants, formalize cooperation intentions.
Signed: formally signed cooperation contracts, the source of brand Jinacon pay royalties related costs.
Decoration: Headquarters unified regulations on the implementation of store decoration.
Distribution: According to join scale, conducted by the headquarters unified products and marketing tools logistics and distribution.
Business: According to the headquarters established "business plan" officially opened for business.
Health products investment costs
First, Kang nutritional health products and the source of the total amount of investment franchisee
Investment 50,000 yuan (including the use of brand names for 10,000 yuan).
Second, the source of 07 Hong nutritional health products brands franchisee to waive tolls
In order to unify the company brand, and quickly occupied the national market, in 2007 joined the original Kang
The nutritional health products businesses franchisee brand toll-free 10,000 yuan.
Profits of health products
Earth healthy healthy nutrition directly series investors become the biggest beneficiary, and the high returns, can only hold a candle to other retail industries. This information developed in the modern retail market, this can be called rare, therefore, the basic requirements of the investors as low-risk investments, income and the essential characteristics of high return.
Health products profit forecast below:
Average daily sales of 10,000 yuan
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Daily average gross profit
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7000 yuan
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Remarks
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The average monthly sales
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300,000 yuan
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The average monthly gross profit
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210,000 yuan
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Here is the source of store shops Kang margins estimates, the National slight differences between regions.
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Extension
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Monthly wage
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3000 yuan
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Total: 8,000 yuan
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On Accommodation
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3000 yuan
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Advertising
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2000 yuan
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On net profit
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210,000 yuan -8000 yuan
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202,000 yuan
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The net profit
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202,000 yuan × December
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2.424 million yuan
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Headquarters support
First, advertising-supported
Headquarters will offer a series of major TV media advertising and major print media Metro board the plane hard advertising column, and Baidu, Google, Yahoo, Sina, Sohu and Netease, and other large portal sites and Alibaba, the Chinese health products investment network, the Tiger net, the Oriental health products such as China Merchants professional network the investment platform.
Second, brand support
"Kang source" of the trademark owner of the wholesale countries, where partners can use this in the contract period trademarks and other intellectual property rights.
Third, business support
If stores opened during the renovation program, promotional posters hanging flag, X-Show, VIP membership cards, newspapers, etc. provided by the unified company.
Fourth, operations support
Provide specialty stores open operating manual, if difficult, the headquarters will send experienced professionals to the site to provide guidance.
5, innovation support
Headquarters will do their best for the market navigation to the most avant-garde joined to provide the best quality products and marketing information, research and development of the latest and most marketable products, and strive to walk in the forefront of the market.
6, logistics support
The huge production, distribution system, "Kang source" platform combining e-commerce web site for your timely elections goods, shipments, returns and policy Exchange policy.
7. Return guarantee
Perfect return mechanism to ensure cooperation shop no backlog, Lag Consumers commodities, forever out of step with the market.
8. Withdraw from the protection of security
"Kang source" timely analysis of the various headquarters to the operating state, a risk management mechanism warning of poor management, the headquarters will send senior experts to the scene to diagnosis, propose remedial views until head off disaster; The inability to continue operating, the headquarters will move acquisition, transfer, and so on so investors easier exit will risk factor to zero.
Item
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Price
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Remarks
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VI CD set
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10 yuan / Zhang
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Brand value is because its external image quality and a high degree of internal unity, each operator are in a highly unified headquarters under the standard operation.
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Book store renovation program
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500 yuan (gratis)
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Store Management Manual
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15 yuan / Zhang
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Authorized license
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200 yuan / a
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Open credentials
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10 yuan
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Shop hoists flag
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2 yuan / Zhang
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Handbag
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1.5 yuan / a
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Publicity posters (inkjet)
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50 yuan / Zhang
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Brochures
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2.5 yuan / this
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State government
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1.0 yuan / Zhang
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Identification
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2.0 yuan / a
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Product color pages
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0.5 yuan / Zhang
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X Show aircraft (large and small)
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150 yuan / on
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Vouchers
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0.05 yuan / Zhang
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Gift boxes
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15 yuan / sets
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Customers health files
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0.2 yuan / Zhang
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MDI ultra-microscopic blood Detector
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5000 yuan / Taiwan
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Trace elements Detector
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1500 yuan / Taiwan
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Cardiocerebrovascular Detector
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3500 yuan / Taiwan
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Chain stores, franchisee advantage
1. Small business investment, big returns: 100,000 investment, return millions
Kang Kang joined the source of nutrition store, franchisee. At least 50000 cast from the start, to a maximum of not more than 100,000 yuan of funds. We can immediately have the experience of the successful model and brand, thereby reducing the risk of self-entrepreneurship, improve the success rate of doing business.
Second. Many enterprises support
Kang joined the source of health nutrition store, franchisee. Directly from the company headquarters can get a lot of help: the use of corporate trademarks, the company's marketing staff professional help resolve the beginning of the open market prospects Analysis: store location ﹑ shop decoration ﹑ ﹑ product logistics and distribution business planning, after-sale service, and so any problems. The franchisees can concentrate on the most effective ways to shop.
3. Training and education -
Kang joined the source of health nutrition store, franchisee. Companies can receive the education and training system as a whole: the early opening period, including the operating theory training and on-site learning; The regular cycle of courses or guidance, which would increase the capacity of day-to-day business activities, which cover many aspects of training: the sale of ﹑ how to treat customers how to operate ﹑ ﹑ how a team approach to work, and so on. To meet future market still operating in the ever-changing needs of the operators to modify and update the training, we call it the latter part of training.
4. Successful cut corners
Kang joined the source of health nutrition store, franchisee. A unified product prices ﹑统一sales model ﹑统一Distribution ﹑统一﹑统一the public image of high-quality service. While these experiences management mode is the headquarters after many years of practice, has been proven to be effective, and worked out a set of standardized operational systems. Therefore, the use of joining such advantages, these standardized copy of the operating management, rapid strong market position, it is highly successful.
Kang nutrition and the source of the "six reunification."
Unity Health Care Products brand image,
Prices unified health system
Unity Health Care Products commodity distribution,
Reunification services standardize health products,
Publicity unified health products marketing,
Unity Health Care Products personnel training.
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